When this ad ran one time in Brazil in December of 2008, the World Wildlife Federation was rightly outraged (after they approved the ad) and requested that the ad agency, DDB Brasil, stop running the ad.
Then this video shows up.
The ad agency swears they had nothing to do with it. "A DDB Brasil spokesperson in Sao Paulo said a video version of the ad being circulated on the internet was not done or authorized by the agency or the client. She said DDB execs first saw the video, which features slightly different copy, on the internet and don't know who created it. "
So if mother nature killing 100 times as many people as the 9/11 terrorists means we're supposed to respect and conserve the planet, wouldn't the converse be true? That we should respect and conserve terrorism? The ad just doesn't even make sense.
Seems to me the solution is to find this Mother Earth character and take her out like we would Osama bin Laden.
See? The logic of the ad is baffling at best.